Principle of effective web design
A well thought out color palette can go a way to enhance the user experience. Complementary colors create balance and harmony. Using contrasting colors for the text and background will make reading easier for the web visitors. Vibrant colors create emotion and should be used sparingly (e.g. for buttons and call to actions). Last but not least, white space/ negative space is very effective at giving your website a modern and uncluttered look.
A picture can speak a thousand words, and choosing the right images for your website can help with brand positioning and connecting with your target audience. If you don’t have high quality photos on hand, consider purchasing stock photos to lift the look of your website. Also consider using info graphics, videos and photos, graphics can be much more effective at communicating than even the most well written piece of text.
Navigation is about how easy it is for people to take action and move around your site. Some tactics for effective navigation include a logical page hierarchy, using bread crumbs, designing clickable buttons, and following the ‘three click rule’ that’s make users able to find the information they are looking for within three clicks.