Top Principles of Web Design
Effective web design is judged the website users and not the website owners. There are many factors that affect the usability of a website, and it is not just about form (how good it looks), but also function (how easy is it to use).
Good web design always depends on users needs. Are your web visitors looking for information, entertainment, some type of interaction, or to transact with your business? Each page of website needs to have a clear purpose, and to fulfill a specific need for your website users in the most effective way possible.
People on the web want information quickly, so it is important to communicate clearly, and make your information easy to read and digest. Some effective tactics to include in your web design include: organizing information using headlines, using bullet points instead of long windy sentences, and cutting the waffle.
In general, Sans Serif fonts such as Arial are easier to read online (Sans Serif fonts are contemporary looking fonts without decorative finishes). The ideal font size for reading easily online is 16px and stick to a maximum of 3 typefaces in a maximum of 3 point sizes to keep your design streamlined.